Thank you for being lovely!


I send friends, family and patients to Hello Lovely and do you know why? It isn't because of the amazing sense of style the owner, Jen Cavanaugh Mathieson, has...which she does. And it isn't because of the idea of how it benefits the environment to buy recycled clothes...which it does. And it isn't because of the variety in prices, styles and sizes in the shop...which it has. It is because whenever I send people, or bring my daughters - one size 6 and one size 12 - they both come out feeling good about themselves and it isn't just because of the great finds they buy. It is because Jen curates not only all of the things I listed above, but most importantly, she curates a culture within her shop of age- and body-acceptance, of loving yourself through all stages of change and life, and that is what I want my daughters, the women I love and the women or female-identified individuals I work with to know

Robin B

I am not a fan of shopping, in general. I usually go into a store with a specific purpose so I can go in and out ASAP. After seeing so many beautiful posts from Hello Lovely on Facebook, I was compelled to go in and leisurely look at EVERYTHING and I had a blast! Not only does the store have an awesome owner (Jen) with an amazing eye for treasures, the store has a come on in and relax atmosphere that is so inviting. You feel special walking in and happy walking out with a bag of treasures! On my first trip, I purchased a gift certificate for my step mom's Birthday and I had another great day shopping with her. I can't wait to go back to see what is new and to just re-charge my inner peace ❤

Gayle A

I have visited Hello Lovely a few times since the shop opened and it has been a terrific experience every time. The clothing is fun, eclectic and very reasonably priced. Jen is inviting and makes you feel like a good friend when you step into the store. It’s great to have Jen and Hello Lovely in downtown Portsmouth

Victoria A

This a beautiful and wonderful store! Jen puts so much thought and care into every piece and helps women feel gorgeous!

Amy W

Such a beautiful store with so many gorgeous items! It's like entering your ideal walk-in closet where you want to stay awhile, relax, and indulge in what makes you happy. Jen has created the ultimate shopping experience with new mindfully curated items arriving all the time. Well worth a visit! (I can't wait to go back!)

Ruth T

I ordered some amazing clothes over the phone when the beautiful owner posted pictures and videos online!! What a happy girl I am today when they all arrived on my doorstep!!! And how incredibly convenient to be able to just call in my payment without even going in to the store.....although when I do go in person I am sure I will probably buy half the store!!! Love you Jen and Hello Lovely ❤️❤️❤️

Christy C